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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Welcome to the 2019 Sports Radio Draft

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Each year sports media fans visit this website to see who industry executives have picked as sports radio's best in the annual BSM Top...

If ESPN Is Going To Pay Big Money To Talent, Stephen A. Smith Should Get Plenty!

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"Stephen A. Smith is not a middle of the pack talent who executives would need to be convinced to hire. If ESPN doesn't give him a lucrative deal, someone else will."

Social Media Marketing World Highlights How to Win at Social Media

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"I went to Social Media Marketing World 2019 to gain information that is critical to our business from people who understand and use it better than radio does."

The BSM 64: 16 Ways to Impact Your Airwaves

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"BSM President Jason Barrett offers 16 items that anyone can implement to impact their station in a positive manner."

Sports Radio’s Fundamentals Need Some Fine Tuning

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"After sampling 13 shows in 2 weeks, Jason Barrett says sports radio programs need to fine tune their fundamentals."
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Breaking

Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

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"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

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“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

How Pete Sousa’s Road to Sobriety Led Him Back to a Sports Media Career He Thought He Lost

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"When you get sober, the sky is the limit. I'm living, breathing proof of that. People thought I was extremely hopeless. I'm here to tell anyone with a problem, if you think you're hopeless, that is not true."

Why News/Talk Radio Stations Must Preserve Their History Before It Disappears

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I may be living in some sort of fantasyland that I frequently rail about in these columns. I don’t believe that these special moments are unusual or examples of confirmation bias. This is real life.