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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

A Toast To Thirty Years of Sports Talk Radio

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Thirty years is a long time. During the span of three decades much can change. That's never been more evident than when we analyze...

FOX Sports Creates a Stir With Its New Digital Strategy

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FOX Sports is under media attack after releasing a number of staffers from their digital department. The company is trying to modify its digital...

When Rivalries Exist, Everything Matters More

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Opinions about ESPN's programming have been mixed over the past few years, but few have found fault with the network's 30 for 30 series....

Why Is ESPN Obsessed With Its Political Perception?

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In the business of sports radio, we love dramatic stories that linger and provide countless opportunities to reach viewers, listeners, and readers. Whether it's...

BSM Podcast Episode 14: Freddie Coleman – ESPN Radio

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LaVar Ball's interview on "The Herd with Colin Cowherd" created mixed reactions across the sports media industry. Some rose to the defense of the...
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Breaking

Why Facebook’s New Video Feed Matters for News Media Creators

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If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

Can AM/FM Radio Survive the Smartphone-Integrated Car Era?

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This study should be yet another wake-up call for our industry.

What Managers Should Learn From ESPN’s Latest Round Of Layoffs

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"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.

How Talent Feel About Audacy’s Expansion Into Sports Radio’s Future

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"It's a positive to merge with SiriusXM. It is interesting that all these competitors in the arena are now joining forces. That never would happened ten years ago."