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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Will Audiences Pay For Local Sports Radio Digital Content?

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The interest in sports radio programming continues to soar across the globe. But is that appetite for sports audio content strong enough to expect local audiences...

BSM Podcast Episode 13: Ric Bucher – Bleacher Report & Mad Dog Sports Radio

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The NAB Show took place in Las Vegas a few weeks ago, and one session which created some industry noise was "Today in Podcasting...

Radio’s Illness Is Its Public Perception

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To borrow a line from Clark Griswold, "Where's The Tylenol?" If you've invested time reading the headlines about the radio business lately, chances are you...

BSM Podcast Episode 12: Michael McCarthy & Bryan Curtis

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One week after terminating an estimated 100 on-air employees, ESPN has been the topic of conversation in every sports media circle. Jason recaps the...

If ESPN Fails It Hurts The Entire Sports Media Industry

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It's been called a bloodbath. The demise of a once great brand. The end of ESPN, and a few other expletives that I'd rather...
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The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases

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“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."

Political Advertising for Ohio, Texas Senate Races Accounts for 47% of All Senate Spending

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Republicans have spent 60% of the money invested in the nine battleground races, while Democrats account for the remaining 40%.

The Clay Travis & Buck Sexton Show Added to AM 1100 The Flag

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"The combination of our proven local talk programming and Clay and Buck will be unbeatable."

Former CBS News Radio Staffers Accept Final Edward R. Murrow Award Victory

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Some held signs reading “Fired for Overall Excellence,” highlighting the contrast between the network’s industry recognition and its closure earlier this year.