Jason Barrett

1219 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Audacy’s Demographic Reset Is Exactly What Radio Has Needed For Years

"Radio doesn’t need artificial growth. It needs its real audience counted."

Barrett Media’s Top 20 Urban/Hip Hop Radio Shows of 2025

"Two hundred and fifty one (251) Urban/Hip Hop radio shows appeared on ballots submitted by our voters."

Barrett Media’s Top 20 Urban/Hip Hop Radio Program Directors of 2025

"One hundred and eight (108) Urban/Hip Hop radio program directors appeared on ballots submitted by our voters."

Barrett Media’s Top 20 Adult/Classic Hits Radio Shows of 2025

"One hundred and fifty seven (157) Adult/Classic Hits radio shows appeared on ballots submitted by our voters."

Barrett Media’s Top 20 Adult/Classic Hits Radio Program Directors of 2025

"Fifty eight (58) Adult/Classic Hits program directors appeared on ballots turned in by our voters."

Breaking

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”