Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Changing The World Through Innovation

I was reminded this week that there are still people in the media industry who seek to inspire, and change the world. To introduce...

When Talent Gain Influence In The Hiring Process

Professional sports are an excellent teacher for understanding how a quest for power can rip apart an organization. When too much control is placed in...

Content Creation In The Social Space

I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...

Product + Knowledge + Passion = Revenue

In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...

Why Great Brands Never Stop Making Adjustments

If you want to watch a group of people freak out, utter the one word that makes them uncomfortable - change! The minute they...

Breaking

97.5 The Fanatic Rebrands Following LeBron James Arrival As ‘97.5 LeBron: Home of King James’

"From the first show this morning through the final segment tonight, we're bringing fans everything they need to know about one of the biggest stories in NBA history."

Paramount Delays Warner Bros. Discovery Merger Until After Trial

"Twelve states, led by California, secured a temporary restraining order this week that blocks the deal for 28 days."

Tony Romo Arrested For Operating While Intoxicated In Milwaukee

"Officers booked him for first-offense OWI, then released him. Romo joined CBS as a color commentator after retiring in 2017."

Brian Kilmeade: I’m Done With White House Correspondents Dinner

" To go out to Washington, blow a weekend, and go out there? Not doing it. I don't actually think many people are going."