Jason Barrett

1220 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Why The Media Is No Longer Trusted!

As a kid, I used to read the New York Daily News, and New York Post. I enjoyed the opportunity to learn about my...

Changing The World Through Innovation

I was reminded this week that there are still people in the media industry who seek to inspire, and change the world. To introduce...

When Talent Gain Influence In The Hiring Process

Professional sports are an excellent teacher for understanding how a quest for power can rip apart an organization. When too much control is placed in...

Content Creation In The Social Space

I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...

Product + Knowledge + Passion = Revenue

In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...

Breaking

Meet 580 WCHS’ Chris Lawrence, News/Talk Radio’s Only Marconi Award Personality Nominee

"I was really surprised to hear that I was the only one. It makes me think I must be doing something right if I was able to still be nominated and nobody else in this particular genre was."

WCBS-FM’s New Morning Show Embraces the Station’s Legendary History

"For years, 101.1 was the frequency where all the great talent ended their careers"

Why NFL Sunday Ticket Is A Premium Product With A Major Problem

"Fans shouldn't have to choose between accepting a blackout and hoping their favorite team's game doesn't compete with an overtime finish somewhere else. They paid for access, and they should receive it."

Jack White’s Board Game and the Lost Art of Creating Fans

"Are we developing fans, or just collecting streams?