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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Breaking Radio’s Code of Silence, One Story at a Time

Columns Jason Barrett Jason Barrett -
"If you want us to look away when you're committing business malpractice, you've come to the wrong place."

SVP of Content Pat Paxton to Exit Saga Communications

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"I will miss you all but feel like I'm a better person having worked with each of you."

Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR

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"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."

Barrett Media Retooling Website and Strategy for the AI Search Era

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"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

Sports Media Has a Serious Reporting Problem

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"Nobody in the sports media business who values the truth should feel good about reporters failing to report the Kyle Shanahan or LeBron James stories in real time."
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Breaking

San Francisco Giants Broadcaster Duane Kuiper Reveals Throat Cancer Diagnosis

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"This cancer is unrelated to the one I experienced five years ago, and I'm optimistic that it will be successfully treated."

How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

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"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

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"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."