youtube

Jason Barrett

1207 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Barrett Media Retooling Website and Strategy for the AI Search Era

Columns Jason Barrett Jason Barrett -
"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

Sports Media Has a Serious Reporting Problem

Columns Jason Barrett Jason Barrett -
"Nobody in the sports media business who values the truth should feel good about reporters failing to report the Kyle Shanahan or LeBron James stories in real time."

Inside ESPN’s Bad Week: Leaks, Layoffs, and a PR Strategy Gone Wrong

Columns Jason Barrett Jason Barrett -
"ESPN is exceptional in so many areas that when the company makes a rash of mistakes handling personnel matters it's surprising."

What Shinedown Can Teach Media Professionals About Audience Connection

Columns Jason Barrett Jason Barrett -
“Too many personalities, programmers, managers, and executives view the audience as data.”

ESPN Reportedly Cutting Good Morning Football’s Syndicated Edition After Two Seasons

Sports Jason Barrett Jason Barrett -
"The syndicated version extended the show's reach beyond NFL Network to streaming and local broadcast audiences."
123...242Page 2 of 242

Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

Features 0
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."