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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Inside ESPN’s Bad Week: Leaks, Layoffs, and a PR Strategy Gone Wrong

Columns Jason Barrett Jason Barrett -
"ESPN is exceptional in so many areas that when the company makes a rash of mistakes handling personnel matters it's surprising."

What Shinedown Can Teach Media Professionals About Audience Connection

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“Too many personalities, programmers, managers, and executives view the audience as data.”

ESPN Reportedly Cutting Good Morning Football’s Syndicated Edition After Two Seasons

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"The syndicated version extended the show's reach beyond NFL Network to streaming and local broadcast audiences."

The Radio Industry Has a Bigger Internal Than External PR Problem

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"The industry needs people with talent and passion who are focused on solutions, not individuals stealing paychecks, doing damage from the inside out."

Every 2026 Barrett Media Audio Summit Session is Now Available on YouTube

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"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."
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Breaking

San Francisco Giants Broadcaster Duane Kuiper Reveals Throat Cancer Diagnosis

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"This cancer is unrelated to the one I experienced five years ago, and I'm optimistic that it will be successfully treated."

How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

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"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

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"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."