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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

The Intersection of Content and Advertising

Columns Jason Barrett Jason Barrett -
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...

Is Radio Ready For The Rise of Digital?

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Steve Jobs once said “people don’t know what they want until you show it to them” and he was exactly right. When a new...

Tapping Into The Soul of The Audience

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In sports radio, the connection between listener and host runs deep. Depending on how long a personality stays with a radio station, that relationship can...

Yahoo Strikes Deal To Stream NHL Games

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Yahoo has finalized a deal with the NHL which will allow the company to stream four live NHL games each week. Yahoo Sports and...

Why Every Brand Needs Sports Marketing

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A brand's success is often determined by the way it performs in two critical areas - Ratings and Revenue. You can include other items...
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Breaking

Netflix Chief Content Officer Bela Bajaria Stands By Non-Purchase Of Warner Bros. Discovery

Business 0
"We were never going to [spend over the odds]. We are financially disciplined. We knew what we had and what the opportunity was."

Former Fox News Executive Slams Network’s Kimberly Guilfoyle Coverage

News 0
"To those of you at Fox with any power -- from Lachlan on down -- know that things like this only harm the company's reputation. Not among your enemies, who will hate you no matter what, but among your supporters, like me, who get pained when the hyperbolic attacks turn out to be true."

Mike Florio Calls On NFL To Correct Blackout Restrictions For NFL Sunday Ticket

Sports 0
"This is 2026. The last I checked. We've got super intelligence. There has to be a way to lift the blackout."

Thursday Night Football Earns Fifth Straight Viewership Record on Prime Video

Sports 0
"Bucs-Cowboys beat last year’s comparable Week 5 game by 11%."