Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Barrett Media Hires Ron Harrell, Robby Bridges, and Kevin Robinson as Music Radio Columnists

"I knew we needed folks who love to write, are passionate about the business, and have different experiences. I think our first three columnists reflect that, and I'm thrilled to have them joining our team."

Premiere Networks Host and Outkick Founder Clay Travis to Speak at the 2024 BNM Summit

“ Clay’s accomplishments in the media industry are endless. He currently hosts one of talk radio’s largest and most successful national shows with Buck Sexton, weekdays from noon to 3 ET.”

With Radio Industry Revenue Not Growing, Other Opportunities Must Be Explored

“Radio is a good business, but unlocking your full revenue potential requires exploring and mastering new spaces..”

Which Areas of Executive Performance Should Be Known in Media Companies?

"How do we know if a CEO, executive, market manager or PD is outperforming or underperforming?"

How You Lead a Brand Matters, and KNBR is Finding Out the Hard Way

"How you act as a leader should be different than how you present yourself as a host. You're no longer just representing a show, you are now repping the brand, company, and staff."

Breaking

Pat McAfee Is Having a Howard Stern-Like Impact on Sports Media

"Howard Stern faced plenty of the same criticism throughout his career. He wasn't universally loved, nor did he need to be. He understood how to make people pay attention, and McAfee has figured out how to do the same in a different era."

The Industry According to: Alex Whiley, Glassnote Records,

Thank you for checking out The Industry According To....

How Conrad Thompson Used Wrestling Nostalgia To Build a Podcasting Empire

"The big challenge with mainstream media is monetizing advertising for wrestling. There is a perception that wrestling fans are low class, uneducated, and low income. That's not reality. I can tell you firsthand because I've done thousands of mortgages for fans of my podcasts."

10 Thoughts from 13 Years of Radio Consulting

When I was going to Michigan State, radio station...