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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

How Important is Your Sports Media Brand to Your Best On-Air Talent?

Columns Jason Barrett Jason Barrett -
"At some point, the best want more. If all you have to show them is the same stage with a few more dollars, eventually they look around."

Where Are Sports Media’s Innovations, Ideas and Solutions?

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"Innovation, ideas, and revenue-first leaders are going to matter more than content and ratings evaluators."

The 2024 BSM Summit Was a Great Success But The Advertising Industry Needs to Step Up in 2025

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"I'm calling on advertising professionals to step it up in 2025. This conference and room benefits you too."

Winning in a Multi-Platform World Requires Thinking Beyond Radio

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"If we're going to claim to be more than just radio stations, are we built and ready to win larger advertising deals against the best sports media digital brands? Secondly, why are we only using radio ratings to showcase our impact?

Is Sports Journalism Still Worth Paying For?

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"I know many like to declare print being dead. I'm sorry I'm not one of them. Adults still enjoy reading."
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Breaking

Pat McAfee Is Having a Howard Stern-Like Impact on Sports Media

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"Howard Stern faced plenty of the same criticism throughout his career. He wasn't universally loved, nor did he need to be. He understood how to make people pay attention, and McAfee has figured out how to do the same in a different era."

The Industry According to: Alex Whiley, Glassnote Records,

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Thank you for checking out The Industry According To....

How Conrad Thompson Used Wrestling Nostalgia To Build a Podcasting Empire

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"The big challenge with mainstream media is monetizing advertising for wrestling. There is a perception that wrestling fans are low class, uneducated, and low income. That's not reality. I can tell you firsthand because I've done thousands of mortgages for fans of my podcasts."

10 Thoughts from 13 Years of Radio Consulting

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When I was going to Michigan State, radio station...