Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
Promo Meeting: Closest To The Pinhead And Rethinking Remotes
In the recent CRS NuVooDoo research presentation, the value of local personalities being out in the community and connecting one-on-one with listeners stood out.
KUZZ’s Brent Michaels Brought the Country Radio Seminar and California Wildfire Relief Together
The California Wildfire Relief shirts were the brainchild of KUZZ Bakersfield Program Director Brent Michaels. KUZZ and Michaels are no strangers to charitable causes.
Aircheck: Elvis Duran, 1990, Z100 New York
Elvis refers to himself as “the incredible edible Elvis Duran” and presents in a very high-energy style that is quite a contrast to his current morning show.
CRB Executive Director RJ Curtis Reflects On CRS 2025
“My takeaways are that while there are a lot of platforms that people use to access Country music, radio is still in the game. We still have a major seat at the table."