Jeff Lynn

289 POSTS
Jeff Lynn serves as Editor of Barrett Media's Music Radio coverage. Prior to joining Barrett Media, Jeff spent time programming in Milwaukee, Omaha, Cleveland, Des Moines, and Madison for multiple radio groups, including iHeartMedia, Townsquare Media, NRG Media, and Entercom (now Audacy). He also worked as a Country Format Editor for All Access until the outlet shut down in August 2023. To get in touch with Jeff by email, reach him at Jeff@BarrettMedia.com.

Consultant’s Corner: Lee Abrams, Lee Abrams Media Visions

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I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.

The Pulse: Rethink The Timing Of Your Fundraiser, Community Connections, And Radio Industry Happenings

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Instead of competing with everyone else in the fourth quarter for charity dollars, why not hold a fundraiser in the summer or first quarter?

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

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If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Playing The Hits Is A Winning Formula For 92.5 XTU and Program Director Mark Razz

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"We're essentially a Top 40 Country music station, and we do very well in the ratings. We're very research-based, and we're here to play the hits.”

Aircheck: Scott Shannon 1989 Morning Drive At ‘Pirate Radio’ KQLZ Los Angeles

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A good takeaway is how he tied station giveaways to the station's music and pop culture, which allowed those who did not want to call in to win to play along vicariously and be entertained.
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Breaking

Salem Media CEO David Santrella Reflects on Going Private, Charlie Kirk, and the AM Radio Act

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"They wanted someone who'd share the same passions they had when they founded it. It's been a conversation for the last 10 years of my time with Salem. It was always about who will succeed us. Who will have that same level of passion for our formats and our mission? I think it was providential that they found WaterStone. They're very much in that same camp."

The Industry According To: Andrew Curran, DMR Interactive

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"Not all P1s are created equal. The same is true of P2s and P3s."

MLB Swung and Missed at a Giant Opportunity To Serve Local Playoff Hungry Fans

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"MLB has spent years talking about the importance of growing the game, reaching younger audiences and making baseball easier to watch. That mission doesn't begin with finding another streaming subscriber during the postseason."

Don’t Be Troy Aikman: How Music Radio Hosts Can Ditch Crutches

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"As good as anyone in football."