Consultant’s Corner: Lee Abrams, Lee Abrams Media Visions
I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.
The Pulse: Rethink The Timing Of Your Fundraiser, Community Connections, And Radio Industry Happenings
Instead of competing with everyone else in the fourth quarter for charity dollars, why not hold a fundraiser in the summer or first quarter?
Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com
Playing The Hits Is A Winning Formula For 92.5 XTU and Program Director Mark Razz
"We're essentially a Top 40 Country music station, and we do very well in the ratings. We're very research-based, and we're here to play the hits.”
Aircheck: Scott Shannon 1989 Morning Drive At ‘Pirate Radio’ KQLZ Los Angeles
A good takeaway is how he tied station giveaways to the station's music and pop culture, which allowed those who did not want to call in to win to play along vicariously and be entertained.