Why Fresh Imaging Is Critical on Hot AC Radio Stations
While the music and personalities draw people in, it’s the imaging that shapes their impression of the brand.
Hits On The Horizon: Shinedown, Matt Maeson, and Conan Gray
I firmly believe Shinedown does not write many bad songs. Get your ears sooner rather than later on “Killing Fields.”
Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.
Hits On The Horizon: Rob Thomas, Foo Fighters And Mau P
Took a couple of listens, but the new Foo Fighters / “Today’s Song” is surely one your ears should get on if they have not been.
Why Countdowns & Specialty Content Still Matter in Hot AC Radio
In a world of on-demand streaming and personalized playlists, it may seem counterintuitive that something as traditional as a countdown still holds water, but it does.