Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
Hits On The Horizon: The Weeknd, Lady Gaga And Thomas Rhett
I really like Lady Gaga / “Garden of Eden,” which has roughly 44 million streams. The song is catchy with lyrics such as “I could be your girlfriend for the weekend, you can be my boyfriend for the night!”
Why Fresh Imaging Is Critical on Hot AC Radio Stations
While the music and personalities draw people in, it’s the imaging that shapes their impression of the brand.
Hits On The Horizon: Shinedown, Matt Maeson, and Conan Gray
I firmly believe Shinedown does not write many bad songs. Get your ears sooner rather than later on “Killing Fields.”
Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.