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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

MLB Local Television Crisis Risks Eroding Fan Loyalty and Competitive Balance

Columns John Mamola John Mamola -
"Baseball is built on trust. Fans trust that their team will be there every night, on the same channel, with familiar voices guiding them through the season. Right now, that trust is fraying."

MLB Swung and Missed Again at a Golden Opportunity With Super Bowl Conclusion

Columns John Mamola John Mamola -
"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."

Inside Spike Eskin’s Evolution From Programmer To Host Guiding 94 WIP Afternoons

Features John Mamola John Mamola -
"My aggressiveness and emotions benefited and hurt me in some ways. I find it much easier for me to work for Rod [Lakin] than work for me."

Ranking the Best and Worst of Super Bowl LX on NBC Sports

Columns John Mamola John Mamola -
"While the official viewership results have yet to be revealed, here is what stood out as the best and worst of what NBC Sports presented for Super Bowl LX.."

Does Stephen A. Smith Know His Dallas Cowboys Bit on ‘First Take’ Has Gone Stale

Columns John Mamola John Mamola -
"When the same Dallas Cowboys punchline keeps getting recycled, the question shifts. It is no longer about whether it entertains, but whether it has become lazy."
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Breaking

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

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"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."