John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Sports Radio Stations Can No Longer Treat Broadcasting Rights as a Safety Net

"When play-by-play is no longer yours to lean on, the only things left are the strength of the voice, the trust of the audience, and the reason listeners choose you when the game isn’t on."

Why Jason La Canfora Chooses Authenticity While Sports Media Remains In Flux

"I’m not always going to be somebody’s cup of tea, and I am so very fine with that."

How Phillip Lindsay Found a Fresh Identity in Sports Radio at 104.3 The Fan

"I approached it as this may be my opportunity to shake off my identity as just a football player and see what else I could do in my life. That’s why I decided to take that leap and try radio."

Why Sports Radio Brands Are Beginning To Think Twice About Super Bowl Radio Row

"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."

Why Mike Francesa Believes Super Bowl Radio Row Has Lost What Made It Special

"The NFL has made everything there so expensive that I think it’s priced a lot of the local stations out of the market."

Breaking

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."