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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

What Super Bowl LX Radio Row Attendees Are Saying About the Day One Experience

Columns John Mamola John Mamola -
"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."

The Hypocrisy Behind an NFL Ban on Prediction Market Super Bowl LX Advertising

Columns John Mamola John Mamola -
"Drawing a hard line against prediction markets while embracing sportsbook partners that provide the same offering during the Super Bowl feels less like principle and more like positioning."

Three Keys to a Successful Super Bowl Radio Row Experience for You and Your Listeners

Columns John Mamola John Mamola -
"Radio row doesn’t owe you anything. Not good guests. Not viral clips. Not validation for the expense. Those are earned through preparation, discipline, and creativity."

David Samson is Navigating ‘Nothing Personal’ Through His Own Personal Struggle

Features John Mamola John Mamola -
"I miss the daily routine of the show. I feel like I’m letting down the audience, DraftKings, and Meadowlark Media. At the end of the day, the world I’m in now with my daughter is the opposite of routine."

Can ‘The Dan Le Batard Show’ Relationship With Stugotz Be Revived?

Columns John Mamola John Mamola -
"One of sports media’s great partnerships did not end with a bang. It faded into uncertainty. Until someone finally tells the full story, that uncertainty is all the audience has left"
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Breaking

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

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"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."