John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

How Michael Jordan’s Load Management With NBC Sports Ruins the Spectacle and Exposes the Hypocricy

"If Wayne Gretzky, Tom Brady, and Derek Jeter can find time to discuss current-day league events, so can Michael Jordan"

Why Success for Mike Valenti Lies in Doing Things His Way on 97.1 The Ticket

"I’m going to do this one way—my way. In my view, it’s the right way. If people want bought-and-paid-for radio, there are plenty of places to go and get it. God bless"

Aaron Goldhammer Explains the AM to Algorithm Evolution of ‘The Really Big Show’ on ESPN Cleveland

"We’ve realized that if we’re just going to be an AM radio station, then we are going to be out of business. We know we have to be involved in being a digital media company"

ESPN Is Testing the Line Between Personal Brand and Employer Loyalty With YouTube TV Dispute Messaging

"ESPN and YouTube TV are both missing on the messaging, and poorly at that"

Why The Radio Hall of Fame Can No Longer Ignore Podcasters

"The Radio Hall of Fame can’t keep guarding the gate to a house that’s already been remodeled. Podcasting isn’t a threat to radio’s legacy—it’s the next generation of it"

Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."