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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

How Mina Kimes’ “Colossal F**K Up” Reminds Sports Radio To Avoid Endorsement Nightmares

Columns John Mamola John Mamola -
"The lesson is clear: revenue is important, but reputation is priceless. A hasty endorsement may fill the ledger today, but it can erode trust tomorrow"

Has Dave Portnoy Worn Out His Welcome on FOX Sports’ ‘Big Noon Kickoff’

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"Is Big Noon Kickoff aiming to be College GameDay with a hint of First Take? It appears lately that’s the case."

Why ESPN Should Double Down After ESPN BET Didn’t Pay Off

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"Make no mistake about it—ESPN isn’t done betting. The PENN deal was a first draft, not the final version"

Meet The Leaders: Scott Sutherland, Executive Vice President of Regional Media Operations, Bonneville International Corporation

"Meet The" Series John Mamola John Mamola -
"Our business model all starts with we’re local content creators and not trying to get out of our way as it relates to distribution wherever our audiences are. That's where we want to go. Capped off with not a national sales strategy, but more hyperlocal"

Where Sports Radio Can Win as ESPN and YouTube TV Lose the Sports Consumer

Columns John Mamola John Mamola -
"Has there ever been a more perfect opportunity for sports radio to serve as the connection in the fan’s time of need"
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Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

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"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."