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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Breaking Barriers: What ESPN Did That Sports Radio Couldn’t

Columns John Mamola John Mamola -
"I challenge any radio broadcasting company with any media rights partnership to attempt to replicate how Jimmy Pitaro built and positioned ESPN "

Sports Radio’s Advice on How To Navigate the ‘Dead Period’

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"It’s a good time to engage the audience differently.”

Zolak & Bertrand: Lessons From a Decade of Dominance at 98.5 The Sports Hub

Features John Mamola John Mamola -
“To still be here 10 years later, I think it sort of speaks to our ability to get along and come at it from different perspectives"

Finding a First is Crucial for Talent Before Its Your Last

Columns John Mamola John Mamola -
"I’ve been in your shoes, and I’ve walked a mile if not an entire marathon or two in them."

‘The Paulie And Tony Fusco Show’ Laughing all the way to Eagles’ Super Bowl win

Features John Mamola John Mamola -
"When we were in our jobs, the goal was to have the smartest angle on a topic, the most unique angle that made people think. In this show, we try to do the reverse"
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Breaking

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."