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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

WFAN’s Evan Roberts Finds New Energy In Return To Middays

Features John Mamola John Mamola -
"It’s like I’m going back to an audience I haven’t talked to in a while. Most don’t change their listening habits. It’s been a lot of ‘where you been.’"

Mike Francesa Just Reminded Radio Why Personalities Still Matter

Columns John Mamola John Mamola -
"If radio wants to compete in a world where creators build loyal followings overnight and take them anywhere, it must stop treating talent like replaceable parts."

How Kevin Clark Built Credibility Through Compelling NFL Conversations

Features John Mamola John Mamola -
"There’s no other secret ingredient. It’s not rocket science. It’s all about compelling information from compelling people."

Would Sports Media Executives Follow the NFL’s AI Scouting Example?

Columns John Mamola John Mamola -
"If NFL front offices can rely on AI to sort through hundreds of prospects, identify hidden value, and ultimately make smarter draft decisions, there’s no reason sports media can’t apply that same thinking to its own version of scouting."

How Steve Czaban Recovered After the End of iHeartMedia’s 97.3 The Game

Features John Mamola John Mamola -
"Sports radio is an expensive format. To me, when done right, it’s a durable, dependable, money-making format. Even more so now, with fewer things that get the collective eyeballs and ears at one time."
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."