ESPN ‘Women’s Sports Sundays’ Is Low Risk With Potential for Massive Reward
"What ESPN is betting on isn’t a one-for-one trade in raw audience. It’s momentum. It’s trajectory. It’s cultural currency. Women’s sports are no longer a novelty — they are appointment viewing for a growing, younger, and more engaged audience."
Why Jemele Hill and Cari Champion Want to Change Women’s Sports Conversations
"There’s a narrow stereotype about how women discuss sports. If you guys think we’ll be sitting around braiding each other's hair, that’s not what this is going to be about."
NBC Sports Use of Snoop Dogg at the Winter Olympics Reveals A Hidden Truth
"NBC Sports didn’t change the games. It didn’t alter the rules, the athletes or the stakes. It simply changed the lens."
T-Bob Hebert Details How Creative Culture Is Fueling ‘Wake up Barstool’ for Growth on FS1
"My first success metric is am I proud of what we just did? That’s something that can bounce from day to day, but the goal is to have fun and a good time."
Apple’s Video Podcast Shift Must Be a Wake up Call for Sports Radio
"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."