FOX Sports is launching a new long-form digital conversation between two global icons. Zlatan x Brady: GOATS on GREATNESS drops ahead of this summer’s FIFA World Cup 2026 on Tuesday exclusively on the FOX Sports YouTube channel.
What We Know: FOX recorded an hour-plus sit-down between Tom Brady and newly signed studio analyst Zlatan Ibrahimović. The network will release the conversation in digital clips before posting the full discussion on social and YouTube next Tuesday. That date aligns with the U.S. Men’s National Team (USMNT) roster reveal. FOX continues expanding its World Cup content footprint as the exclusive English-language broadcaster, with Ibrahimović joining Thierry Henry and Alexi Lalas in the studio lineup.
What They Said: FOX Sports President Brad Zager to The Athletic: “The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others.”
What Remains Unclear: Brady has no confirmed role in FOX’s actual World Cup match coverage yet. Nevertheless, James Corden’s late-night World Cup show on FOX could still feature him. Meanwhile, FOX continues building out its programming slate, so further announcements do remain possible. Additionally, Brady does hold a minority stake in Birmingham City, an English soccer club. Notably, he also was a featured guest as part of the World Cup Draw held on FOX Sports.
What It Means: FOX Sports continues their all in approach to the global tournament. The hour-long sit-down is very similar of what NBC Sports attempted with Michael Jordan this past season. However, it will be interesting to see if FOX works these clips into the programming during the tournament. FOX continues to treat Brady as far more than a broadcast analyst in the NFL. He’s a talent recruiter, a brand ambassador, and now a content driver. Making his record-setting contract with the network more an example for others to copy in the future.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
