Why Sports Radio Brands Are Beginning To Think Twice About Super Bowl Radio Row
"Radio row didn’t lose its value overnight. It lost its purpose by inches. When the biggest week on the NFL calendar becomes about occupancy instead of moments, the math stops working."
Why Mike Francesa Believes Super Bowl Radio Row Has Lost What Made It Special
"The NFL has made everything there so expensive that I think it’s priced a lot of the local stations out of the market."
What Super Bowl LX Radio Row Attendees Are Saying About the Day One Experience
"Radio row at Super Bowl LX is a clear reflection of an industry in transition. Yes, the space is tighter and schedules are shorter. Budgets are often scrutinized to make the trip at all. Yet the demand to be present remains strong."
The Hypocrisy Behind an NFL Ban on Prediction Market Super Bowl LX Advertising
"Drawing a hard line against prediction markets while embracing sportsbook partners that provide the same offering during the Super Bowl feels less like principle and more like positioning."
Three Keys to a Successful Super Bowl Radio Row Experience for You and Your Listeners
"Radio row doesn’t owe you anything. Not good guests. Not viral clips. Not validation for the expense. Those are earned through preparation, discipline, and creativity."