Netflix and MVP deliver an impressive night of MMA at Intuit Dome in Los Angeles. Ronda Rousey made a stunning statement Saturday. She submitted Gina Carano in just 17 seconds. Viewership figures show the event was viewed by a wide audience worldwide.
What We Know: The triple-main event at Intuit Dome drew 12.4 million global Live+1 viewers, per VideoAmp, G&G Closed Circuit Events, and Netflix. Viewership peaked at nearly 17 million during the Rousey-Carano fight. In the US alone, the card averaged 9.3 million viewers. For context, Netflix’s NFL Christmas Day doubleheader in 2025 pulled in an average of over 20 million viewers— though combat sports have consistently delivered strong numbers for the streamer, too.
What The Numbers Show (Per Netflix Releases)
| Event | Metric |
|---|---|
| Jake Paul vs Mike Tyson (Main Event Only) | Estimated AMA of 108 million live viewers globally |
| Ronda Rousey vs Gina Carano (Combined Final Three Fights) | Estimated AMA of 12.4 million Live+1 viewers globally |
| Jake Paul vs Anthony Joshua (Main Event Only) | Estimated AMA of 33 million Live+1 viewers globally |
| Katie Taylor vs Amanda Serrano (Main Event Only) | Estimated AMA of nearly 6 million (Live+1) global viewers |
| Event | Metric (Per Netflix) |
|---|---|
| Jake Paul vs Mike Tyson | #1 event in 78 countries and Top 10 in 91 countries during the week of November 11–17, 2024 |
| Ronda Rousey vs Gina Carano | N/A |
| Jake Paul vs Anthony Joshua | Reached Netflix Top 10 in 91 countries and ranked #1 in 45 countries |
| Katie Taylor vs Amanda Serrano | #1 on Netflix in the US, Ireland, Australia, and New Zealand; Top 10 in 43 countries |
What Remains Unclear: Netflix has not committed to any further MMA events streamed on it’s platform. Whether or not the viewership figures were enough to sway the network into another attempt remains to be seen. While not a direct head-to-head comparison, the viewership figures for Rousey/Carano main event tripled what the other all-female main event brought in boxing.
What It Means: This was Netflix and MVP’s fourth collaboration, following Paul vs. Tyson, Taylor vs. Serrano III, and Paul vs. Joshua. Saturday’s event generated 1 billion impressions across Netflix’s global social channels. Moreover, #RouseyCarano trended at No. 1 on X in the US all evening. Netflix’s live sports strategy is clearly accelerating — and combat sports remain a centerpiece. However, with the fight card stacked with well known names in the world of MMA another attempt will likely not include as much celebrity.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
