Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."
Los Angeles Lakers PA Announcer Lawrence Tanter Retires From Role After 43 Years
"Since the 1980s, LT has narrated every chapter of Lakers basketball, connecting generations of fans, players, coaches and staff while becoming a trusted and unforgettable part of the Lakers experience."
DAZN Reportedly Restructuring For Potential Outside Investment, Initial Public Offering
"DAZN has been expanding aggressively — merging with ViewLift, a leading provider of streaming and digital solutions deeply embedded in U.S. sports, signaling clear ambitions to break into American local sports markets."
NBA Deputy Commissioner Praises First Year Success Of New Media Rights Partners
"NBC and Amazon, specifically our newest partners have been incredible at telling stories."
New Data: 61% Of Podcast Consumers Discover Their Favorite Shows Through YouTube, Social Media
"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."