OutKick closed Q3 2026 with major audience gains on digital. In fact, the platform grew across every reported category quarter-to-quarter and year-over-year.
What We Know: According to Comscore data, OutKick averaged 12.2 million monthly desktop and mobile unique visitors in Q3 (July – September). That figure rose 40% from Q2 and 149% from a year ago. Meanwhile, multiplatform views hit 190 million, up 56% quarter-over-quarter and 187% year-over-year. Likewise, total minutes reached 201 million, climbing 29% from Q2 and 196% annually.
What They Said: Gary Schreier, senior vice president and managing editor: “OutKick’s quarterly numbers reflect the platform’s continued growth and influence across sports and culture. Throughout the quarter, OutKick broke sport industry news involving ESPN, drove the conversation around Sophie Cunningham, and delivered on-the-ground coverage for college football and the NFL. This speaks to OutKick’s commitment to providing authentic and in-depth stories shaping the sports landscape.”
What Remains Unclear: September offered a strong signal of growth. That month, OutKick drew 12.8 million unique visitors, 64 million views and 62 million minutes. Each figure jumped between 188% and 213% year-over-year. It remains unknown heading into the final quarter of the year whether or not the momentum will continue to carry.
What It Means: Furthermore, OutKick’s social footprint is expanding alongside its site traffic following a rebrand. Comscore Social counted over 3 million Q3 social actions on Facebook, X and Instagram, up 58% from Q2. Additionally, video views topped 27.3 million across Facebook, X and YouTube, a 22% gain. Ultimately, OutKick is turning breaking news and live coverage into a growing multiplatform audience.
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