For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."
"I feel like OutKick is a fully grown site that's an adult. I'm looking forward to building something new. I'm going to share more details about that going forward."
"While I am stepping away from OutKick, the platform is in a tremendous position to continue building upon its success and reach an even wider audience as it takes its next step as a vertical within FOX News Digital."
"OutKick had a tremendous first quarter because the platform continues to stand out as the only sports site that leads with common sense and asks the questions that other publications shy away from."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.