Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?
Rock And Alternative Radio Need To Cultivate The X-Factor
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.
How Should RockTernative Radio Be Covering Diddy?
Most RockTernative brands won’t be broadcasting the Diddy verdict, but the question is how the formats should cover the trial, if at all.
AI Chooses Rock Over Pop: An Exclusive Interview With AI
This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.