Market Your Product Benefits And What It Can Do For The Audience
People don’t care about your product – they look for “what is the BENEFIT” of your product.
Secret Weapon Songs To Add To Your Programming Toolbox
Secret Weapons Records - are just that. A tactic separating you from them.
A Road Trip Through The Heartland In Search Of Local Radio
I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.
George Johns Blazed a Radio Trail, and That Deserves a Toast From All of Us
Geo was a talent-first programmer, a radio magician developing indelible brands while creating larger-than life events and promotions.
Look For Talent Coaching Techniques Outside The Radio Industry
Peek into how coaching experts focus in differing industries and motivate a team in differing industries is a great exercise to grow your coaching practice.