Kevin Robinson

107 POSTS
Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities. Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Are You And Your Music Radio Brand Electable?

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Your actions today build the brand that’s remembered at ‘the polls.’ Are you and your brand - electable?

Market Your Product Benefits And What It Can Do For The Audience

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People don’t care about your product – they look for “what is the BENEFIT” of your product.

Secret Weapon Songs To Add To Your Programming Toolbox

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Secret Weapons Records - are just that. A tactic separating you from them.

A Road Trip Through The Heartland In Search Of Local Radio

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I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.

George Johns Blazed a Radio Trail, and That Deserves a Toast From All of Us

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Geo was a talent-first programmer, a radio magician developing indelible brands while creating larger-than life events and promotions.
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Breaking

Joe Davis, Former Salem Media COO, Dies at 82

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"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

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"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."