Kevin Robinson

105 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Secret Weapon Songs To Add To Your Programming Toolbox

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Secret Weapons Records - are just that. A tactic separating you from them.

A Road Trip Through The Heartland In Search Of Local Radio

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I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.

George Johns Blazed a Radio Trail, and That Deserves a Toast From All of Us

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Geo was a talent-first programmer, a radio magician developing indelible brands while creating larger-than life events and promotions.

Look For Talent Coaching Techniques Outside The Radio Industry

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Peek into how coaching experts focus in differing industries and motivate a team in differing industries is a great exercise to grow your coaching practice.

Radio Changes The Past Ten Years: The Good And The Bad

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The Pandemic was a seismic event in recent years, affecting every business immensely, including radio and all media.
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Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

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"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."