Kevin Robinson

107 POSTS
Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities. Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Are You And Your Music Radio Brand Electable?

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Your actions today build the brand that’s remembered at ‘the polls.’ Are you and your brand - electable?

Market Your Product Benefits And What It Can Do For The Audience

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People don’t care about your product – they look for “what is the BENEFIT” of your product.

Secret Weapon Songs To Add To Your Programming Toolbox

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Secret Weapons Records - are just that. A tactic separating you from them.

A Road Trip Through The Heartland In Search Of Local Radio

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I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.

George Johns Blazed a Radio Trail, and That Deserves a Toast From All of Us

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Geo was a talent-first programmer, a radio magician developing indelible brands while creating larger-than life events and promotions.
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Breaking

Why Miranda Khan Traded TV for Afternoons on KCMO Talk Radio

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"In TV, it moves so quickly. In radio, it's more casual and laid back. It's not 30-second sound bites. You can sit and have a conversation."

The Eagles at The Sphere Proves the Classic Hits Format Still Dominates

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"Songs that are 50 years old are now suddenly favorites of people much younger."

How Joe Giglio Took Philadelphia Sports’ Best “What If” Questions From 94WIP Into His First Book

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"There are 25 different ‘what if’ moments in the book. Five to seven immediately came to mind. Others I had to go back and think, ‘People aren’t thinking about this,’ but something happened along the way that would have changed a lot about Philadelphia sports."

I’ve Been a Music Tourist for Years. I Just Didn’t Know What to Call It.

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A couple of years ago, my family and I...