Your News Media Audience is Changing. Why Aren’t You?
Pinpointing when the audience’s preferences change is an inexact science. That’s far less important than knowing that tastes have changed.
A Plan to Save Both Local Radio and Television
The common element of success for all media since Gutenberg is providing what the public wants. It’s about the content, not the medium.
News is the Only Thing Missing From Election Coverage
Coverage of the election is, as we’ve discussed, still very horse-race-centric, and there’s been, of course, coverage of the various Trump court cases, but where is the coverage of exactly what the candidates plan to do if elected?
Does Anyone Care About News Anymore?
Maybe we’ve already reached the point where news doesn’t move the needle, when people have already made up their minds about everything and don’t care for anything beyond “I know what I know.”
What Talk Radio Listeners Are Trying to Tell The Industry
It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.