The Election Year and Local News Media’s Advantage
There are myriad ways of taking pretty much any political issue and focusing on aspects that are germane to your audience’s everyday lives.
Can News/Talk Radio Pop the Information Bubble in 2024?
The change in talk radio was that stations decided that the road to profit was paved with giving listeners “more of what you came for,” namely lots of hosts who parroted Rush Limbaugh’s politics, not necessarily his style.
Too Many Hats, Not Enough Heads: When Media Staffers Are Asked to Do Too Much
"The media is your business, and to do it right costs money. If your business plan doesn’t factor in the cost of doing things right, then you’re doing things wrong..."
The Problem With Radio Interviews and How to Make Them Better
Most interviews suck. Most interviews have little reason to exist in the first place, not if the host, anchor, or reporter isn't going to ask the tough questions the audience wants answered.