Does Your Social Media Plan Have Goals?
The bottom line should be obvious: Stop doing things just because someone says you’re “supposed to be doing them.”
Are There Media Opportunities in the Wake of Mass Layoffs?
Maybe the way to fight the trash news sources is to do what they do, just with the truth. But monetizing that… I dunno.
Is Coaching as Important as It Should Be to News Media Leaders?
Coaching in the media has been inconsistently valued forever, and I wonder what kind of coaching is being offered today, or who’s doing it.
How to Maintain Control When a Guest Goes Off the Rails
You need to be prepared to push back, to challenge (whether or not, that is, you agree with the spin they’re offering), and to repeat key questions when they’re not being answered.
When Radio Topics Don’t Matter to the Audience (And How to Make Them Matter)
I’m not suggesting that you ignore what’s happening on social media. I am suggesting that social media is not only not real life, but represents a tiny fraction of public sentiment