What Goes Into a News Media Outlet Alienating Its Audience?
People say they want balance, but they really want their news to reinforce their own beliefs.
Throw Out the Radio Rules Already And Start Innovating
What do you have to lose? You're in an industry in what seems like a perpetual tailspin.
Does The News Industry Think Anything Makes Being a Reporter in 2025 Enticing?
The glamour of the Woodward and Bernstein days (or the Walter Cronkite days, or the Ernie Pyle days) is long gone. If you’re just starting out, no, you don’t want to be a reporter.
The Mundane Local News People Really Care About (And Where to Find It)
How do you define local news? More to the point, how does the rest of the public define local news?
I don’t propose that we...
Live Talk Radio Has Never Been More Important Than Now
If your audience expects you to be talking about the news, and you’re not, the listeners will learn that they won’t always get what they come to you to get.