Perry Michael Simon

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Perry Michael Simon is a weekly news media columnist for Barrett Media. He previously served as VP and Editor/News-Talk-Sports/Podcast for AllAccess.com. Prior to joining the industry trade publication, Perry spent years in radio working as a Program Director and Operations Manager for KLSX and KLYY in Los Angeles and New Jersey 101.5 in Trenton. He can be found on X (formerly Twitter) @PMSimon.

What Goes Into a News Media Outlet Alienating Its Audience?

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People say they want balance, but they really want their news to reinforce their own beliefs.

Throw Out the Radio Rules Already And Start Innovating

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What do you have to lose? You're in an industry in what seems like a perpetual tailspin.

Does The News Industry Think Anything Makes Being a Reporter in 2025 Enticing?

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The glamour of the Woodward and Bernstein days (or the Walter Cronkite days, or the Ernie Pyle days) is long gone. If you’re just starting out, no, you don’t want to be a reporter.

The Mundane Local News People Really Care About (And Where to Find It)

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How do you define local news? More to the point, how does the rest of the public define local news? I don’t propose that we...

Live Talk Radio Has Never Been More Important Than Now

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If your audience expects you to be talking about the news, and you’re not, the listeners will learn that they won’t always get what they come to you to get.
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The Zalinski Effect: What a Movie Villain Teaches Us About Radio’s Talent Paradox

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"We just give the driver another reason to plug their phone in and leave us behind."

It’s OK to Be Pro-America: Why Radio Should Embrace July 4th

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"The timing of FIFA visitors coming to the USA as we celebrate our 250th birthday is perfect."

SportsCenter: AM Has the Best Comedy Team on Sports Television

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"Striewski and Scott do not claim to be comedians, but they are hardly your typical studio desk jockeys. In truth, they are beyond labels. They are simply outstanding SportsCenter anchors who showcase their inimitable humor, genuinely enjoy working together, and produce a broadcast that is equally informative and entertaining."

AI Isn’t Replacing Sports Media Talent, It’s Replacing Those Who Ignore It

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"Five years from now, I don't think employers will ask whether applicants know how to use AI. They'll simply assume they do, just as they assume candidates know how to send an email, edit audio, or post to social media. The differentiator won't be whether you use AI. It'll be how effectively you use it."