The Case for Smarter Midterm Coverage on News/Talk Radio
If you are in the growing audience game, a host totally focused on the balls and strikes of the congressional primary will lose listeners.
Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live
We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.
In an AI-Driven World, Talk Radio May Be the Last Human Connection
Radio is people. The more human the format, the happier the audience is.
Why Finding the Next Great Radio Host Has Become a Challenge
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.
The 3 Things Talk Radio Hosts Need to Master to Be Successful
Give reasons to keep listening. Storytelling is part of a listener-focused experience.