Peter Thiele

177 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

The One Habit That’s Made Me a Better Radio Program Director

Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.

Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants

I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.

News/Talk Radio Has a Blind Spot and It’s Costing You Listeners

There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.

Stop Blaming Cumulus Media — Wall Street Made This Mess

The future of radio is in our hands. We didn't create this predicament, but we do have the opportunity to build that future.

As Midterm Elections Approach, Here’s an Interview Blueprint for News/Talk Radio Pros

Always remember, you are in a privileged position. You get to ask questions for the people.

Breaking

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."