Peter Thiele

163 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

The One Thing News/Talk Radio Must Get Right in 2026

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There is no wiggle room. If your station or show is not delivering on its mission, there is no reason for listeners to stay.

How This News/Talk Radio PD Uses AI Every Day

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It's like having staff writers

How Text Lines Can Help Your News/Talk Radio Show — And How They Can Ruin It

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Don’t consider the text line to be an accurate representation of your station’s listeners. It isn’t.

What News/Talk Radio Stations Can Learn from Past Brokered Programming Scandals

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Paid-for broadcasts are a reality. Here are some other things to keep in mind. Your company may be on top of this, but it is a good refresher.

Why Refilling the News/Talk Radio Listener Funnel Matters More Than Ever

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There is a war for people’s attention. It’s a huge battle. It starts with making sure your station or show is focused on the right things.
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Radio One Reshapes Dallas R&B With KRNB Move

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"How audiences respond to the new lineup will ultimately define the move's success."

Chris Palmer Named Triple Tigers VP of National Promotion

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"He brings the experience and creative juices, but most of all, the passion and fun we all love about this job."

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"Reel brings market experience and personal connection to the region."

Worldwide News Network Strikes First International Deal

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"This is the first step in building an international network of partners who value trusted, high-quality radio journalism.”