In Modern Talk Radio, Your Look Has to Match Your Voice
You need to dress the role. You need to have a certain look that is recognizable. Being the radio guy or gal who thinks homeless chic is a great look — it is not.
Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.
The Interview Rules Every News/Talk Radio Talent Must Follow
"If you are hosting the show, you are the expert. You are the bartender making the drink. Looking at benchmarked guests, some are amazing, but most just suck"
The One Thing News/Talk Radio Must Get Right in 2026
There is no wiggle room. If your station or show is not delivering on its mission, there is no reason for listeners to stay.