How Text Lines Can Help Your News/Talk Radio Show — And How They Can Ruin It
Don’t consider the text line to be an accurate representation of your station’s listeners. It isn’t.
What News/Talk Radio Stations Can Learn from Past Brokered Programming Scandals
Paid-for broadcasts are a reality. Here are some other things to keep in mind. Your company may be on top of this, but it is a good refresher.
Why Refilling the News/Talk Radio Listener Funnel Matters More Than Ever
There is a war for people’s attention. It’s a huge battle. It starts with making sure your station or show is focused on the right things.
For News/Talk Radio Hosts, Pop Culture Knowledge Is Just as Important as Political Policy
If there is a big cultural happening and you are totally unfamiliar with the person, that is a problem.
How to Keep Your News/Talk Radio Station Relevant During the Holidays
Part of the fun of news/talk radio is that we are at the center of informing our communities during important moments. Being prepared for anything is our mission. This includes compelling holiday programming.