Peter Thiele

177 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How This News/Talk Radio PD Uses AI Every Day

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It's like having staff writers

How Text Lines Can Help Your News/Talk Radio Show — And How They Can Ruin It

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Don’t consider the text line to be an accurate representation of your station’s listeners. It isn’t.

What News/Talk Radio Stations Can Learn from Past Brokered Programming Scandals

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Paid-for broadcasts are a reality. Here are some other things to keep in mind. Your company may be on top of this, but it is a good refresher.

Why Refilling the News/Talk Radio Listener Funnel Matters More Than Ever

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There is a war for people’s attention. It’s a huge battle. It starts with making sure your station or show is focused on the right things.

For News/Talk Radio Hosts, Pop Culture Knowledge Is Just as Important as Political Policy

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If there is a big cultural happening and you are totally unfamiliar with the person, that is a problem.
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Breaking

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

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“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."

CBS, 60 Minutes and the New York Post: A Journalism Ethics Reckoning

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Knowingly misleading your audience to fulfill a narrative you want won’t work. It’s not journalism; it’s political activism — and that line is beginning to blur.