Peter Thiele

163 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why News/Talk Radio Should Stop Chasing Logos and Start Serving the Audience

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If your station sucks, a rebrand without an actual plan will fall flat.

How Talk Radio Personalities Can Protect Their Jobs by Supporting Sales Teams

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If your endorsements are sold out, you will be very difficult to fire.

Why The BNM Summit Is a Game-Changer for News/Talk Radio Professionals

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What the BNM Summit provides are ideas. We are all in the radio station working every day, and sometimes you need to hear the perspective of others.

How Howard Stern Lost His Edge

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Howard has become the sycophant he once claimed to hate. His antics became as tame as a sleeping puppy.

Why News/Talk Radio PDs Must Reexamine News, Sports, Weather, and Traffic Reports

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I argue that the information expenses are some of the most important dollars in your budget.
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Breaking

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

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Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

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"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

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"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

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"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."