It’s Time for News/Talk Radio to Strike While the Iron’s Hot
Every show, every segment, and every piece of imaging can be viewed as an audition for a potential new listener.
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
With Data Showing Health of News/Talk Radio, What Are You Doing to Sustain It?
The best performers in any industry will use the old adage, “Just give me a shot.” The audience, based on these numbers, is doing that. What are you doing with that shot?
News/Talk Radio Can’t Turn on Cruise Control Just Because Donald Trump is Back in the White House
How long can the celebration go on from a listener's perspective before it's repetitive and boring?
How News/Talk Radio Stations Can Localize Syndicated Hosts, And Why Those Hosts Should Want to Do the Same
While some of these hosts are serving hundreds of stations, others are only on dozens of stations, with plenty of room to grow in the years ahead.