Pete Mundo

172 POSTS
Pete Mundo is a weekly columnist for Barrett Media, and the Vice President of News/Talk for Cumulus Media, while also hosting "Mundo in the Morning" and programming KCMO Talk Radio in Kansas City. Previously, he was a fill-in host nationally on FOX News Radio and CBS Sports Radio, while anchoring for WFAN, WCBS News Radio 880, and Bloomberg Radio. He’s also the owner of the Big 12-focused digital media outlet Heartland College Sports. To interact, find him on X @PeteMundo.

Should News/Talk Radio Reevaluate the Value of Listener Phone Calls?

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One of radio’s competitive advantages over a podcast is its ability to be live and react in real time. The medium needs to use that to its advantage.

Why Radio Hosts Need to Master This Skill to Go From Good to Great

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This is something to consider as we ask listeners to sit through long breaks that can be, admittedly, cluttered at times.

What March Madness Can Teach News/Talk Radio Hosts About Topic Selection

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The niche topics -- AKA, the underdogs -- are (generally speaking) dead. 

News/Talk Radio Hosts Shouldn’t Embrace the Unexpected

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You want to make sure your audience always knows where you’re going.

How News/Talk Radio Can Leverage Renewed Interest in the Format to Sales and Ratings Success

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How are we working every day to build brand loyalty from our listeners so that they feel like they need us to be a part of their daily lives and routines?
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Breaking

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

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“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."