How News/Talk Radio Can Leverage Renewed Interest in the Format to Sales and Ratings Success
How are we working every day to build brand loyalty from our listeners so that they feel like they need us to be a part of their daily lives and routines?
It’s Time for News/Talk Radio to Strike While the Iron’s Hot
Every show, every segment, and every piece of imaging can be viewed as an audition for a potential new listener.
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
With Data Showing Health of News/Talk Radio, What Are You Doing to Sustain It?
The best performers in any industry will use the old adage, “Just give me a shot.” The audience, based on these numbers, is doing that. What are you doing with that shot?
News/Talk Radio Can’t Turn on Cruise Control Just Because Donald Trump is Back in the White House
How long can the celebration go on from a listener's perspective before it's repetitive and boring?