Robby Bridges

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Robby Bridges works for Press Communications where he serves as the VP of Programming for 99.7 and 107.1 The Boss. He also hosts the morning show 'Robby and Rochelle' alongside his wife, Rochelle. He's been with the company/stations since September, 2021. Prior to arriving in New Jersey, Robby spent decades working across the country in many top markets for many highly successful brands. Among them include Z100, WPLJ and Q102. He has also worked in Detroit, Boston, Providence, Portsmouth, NH, and served as an exclusive guest host for Scott Shannon on the True Oldies Channel. To get in touch, reach Robby by email at RobbyBridges@hotmail.com.

Radio Conferences Provide Value Beyond The Speakers

Columns Robby Bridges Robby Bridges -
My favorite conversation at the Barrett News Media Summit in Washington DC last week began with “Wow what are you doing here?”

Consumers Are Screaming At Radio ‘Give Me Personalities’

Columns Robby Bridges Robby Bridges -
BUT, more so than “the good old days” consumers are screaming to radio “give me personalities

Radio Needs To Get Younger…And Older

Columns Robby Bridges Robby Bridges -
CHR needs to engage younger listeners and the only way to do it is first to learn to talk to them and that’ll mean innovating and trying new content on the air and probably returning to some vintage tactics that will feel new again as its been so long since they’ve been used.

WCBS-AM Delivered Revenue Right Until The End

Columns Robby Bridges Robby Bridges -
BIA Wednesday reported the top 15 highest billing AM and FM radio stations in America, and it once again highlights the painful impending end of WCBS-AM in New York.

The State Of Radio And What Are We Doing About The Future

Columns Robby Bridges Robby Bridges -
I think there is some sense in the idea that one all-news radio station is really all the city can sustain, but it’s about cash more than anything from the LMA to the AFTRA contract to the sales commissions.
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