Robby Bridges

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Robby Bridges works for Press Communications where he serves as the VP of Programming for 99.7 and 107.1 The Boss. He also hosts the morning show 'Robby and Rochelle' alongside his wife, Rochelle. He's been with the company/stations since September, 2021. Prior to arriving in New Jersey, Robby spent decades working across the country in many top markets for many highly successful brands. Among them include Z100, WPLJ and Q102. He has also worked in Detroit, Boston, Providence, Portsmouth, NH, and served as an exclusive guest host for Scott Shannon on the True Oldies Channel. To get in touch, reach Robby by email at RobbyBridges@hotmail.com.

A Radio Road Map From The Presidential Election

Columns Robby Bridges Robby Bridges -
-what is the “est” factor of my brand, how is it defined? Loud-est? Funni-est? Brash-est? Friendli-est? Warm-est?

Radio Needs A Better Listener Measurement System

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Let’s start here: The diary system is inefficient, clunky, and unreliable compared to digital measurement.

Brand Expectations Matter In Viral Moments

Columns Robby Bridges Robby Bridges -
If the brand expectation is warm and inviting, meet that. If not, “compassion and grace” generally doesn’t attract attention or get a market buzzing or fans talking. It’s vanilla.

10 Things Radio Needs To Fix Now

Columns Robby Bridges Robby Bridges -
And so from the home office here in Providence, Rhode Island, the top ten things radio needs to fix and get right ASAP!
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Breaking

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.