Robby Bridges

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Robby Bridges works for Press Communications where he serves as the VP of Programming for 99.7 and 107.1 The Boss. He also hosts the morning show 'Robby and Rochelle' alongside his wife, Rochelle. He's been with the company/stations since September, 2021. Prior to arriving in New Jersey, Robby spent decades working across the country in many top markets for many highly successful brands. Among them include Z100, WPLJ and Q102. He has also worked in Detroit, Boston, Providence, Portsmouth, NH, and served as an exclusive guest host for Scott Shannon on the True Oldies Channel. To get in touch, reach Robby by email at RobbyBridges@hotmail.com.

A Radio Road Map From The Presidential Election

Columns Robby Bridges Robby Bridges -
-what is the “est” factor of my brand, how is it defined? Loud-est? Funni-est? Brash-est? Friendli-est? Warm-est?

Radio Needs A Better Listener Measurement System

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Let’s start here: The diary system is inefficient, clunky, and unreliable compared to digital measurement.

Brand Expectations Matter In Viral Moments

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If the brand expectation is warm and inviting, meet that. If not, “compassion and grace” generally doesn’t attract attention or get a market buzzing or fans talking. It’s vanilla.

10 Things Radio Needs To Fix Now

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And so from the home office here in Providence, Rhode Island, the top ten things radio needs to fix and get right ASAP!
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Breaking

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."