Robby Bridges

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Robby Bridges works for Press Communications where he serves as the VP of Programming for 99.7 and 107.1 The Boss. He also hosts the morning show 'Robby and Rochelle' alongside his wife, Rochelle. He's been with the company/stations since September, 2021. Prior to arriving in New Jersey, Robby spent decades working across the country in many top markets for many highly successful brands. Among them include Z100, WPLJ and Q102. He has also worked in Detroit, Boston, Providence, Portsmouth, NH, and served as an exclusive guest host for Scott Shannon on the True Oldies Channel. To get in touch, reach Robby by email at RobbyBridges@hotmail.com.

A Radio Road Map From The Presidential Election

Columns Robby Bridges Robby Bridges -
-what is the “est” factor of my brand, how is it defined? Loud-est? Funni-est? Brash-est? Friendli-est? Warm-est?

Radio Needs A Better Listener Measurement System

Columns Robby Bridges Robby Bridges -
Let’s start here: The diary system is inefficient, clunky, and unreliable compared to digital measurement.

Brand Expectations Matter In Viral Moments

Columns Robby Bridges Robby Bridges -
If the brand expectation is warm and inviting, meet that. If not, “compassion and grace” generally doesn’t attract attention or get a market buzzing or fans talking. It’s vanilla.

10 Things Radio Needs To Fix Now

Columns Robby Bridges Robby Bridges -
And so from the home office here in Providence, Rhode Island, the top ten things radio needs to fix and get right ASAP!
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Breaking

Gregg Henson Absent From 1040 WHO After Controversial Cornell Rape Case Comments

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Audio from Henson’s Friday program is no longer available on the station’s website or the iHeartRadio app.

FOX Nation Creates Entire Harry Houdini Series Using AI

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"We’re proud to showcase a new form of historical storytelling that allows viewers to experience Houdini’s remarkable life in his own words, while remaining rooted in extensive research and historical accuracy.”

104.3 The Score’s Jarrett Payton Reflects On Passing Of Former NFL Head Coach Mike Ditka

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"Any time that I needed him, he was always there."

Mike Ditka, Longtime NFL Player, Coach and Analyst, Dies at 86

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"Ditka built a second career in sports media after the Bears fired him following the 1992 season."