Content Creators And Seizing The Moment
Last week, it became one of those crescendo events when DJ Cassidy, the DNC staff entertainer for the four-day political festival, created and revived the moment with music.
Why Your Radio Station Needs a ‘Director Of Cool’
“What is this D.O.C.?” he asked. I explained it was the Director of Cool, a full-time employee with no other duties—no air shift, music scheduling, production, or marketing/promotions responsibilities—nothing.
It’s Merry Christmas Time.. In August
How do we prepare and freshen our brand’s purpose during the Holidays? Consider Clark Griswold’s search for the perfect tree in National Lampoon's Christmas Vacation.
Is There A Lesson For Radio From CBS News
The Tiffany Network will program an ensemble cast from New York led by CBS News veterans John Dickerson and Maurice DuBois, with a prominent role from Washington, D.C., by Face the Nation anchor Margaret Brennan.
Communicating and Navigating Ratings Wobbles
Programmers and Brand/Content leaders would have better blood pressure and fewer forehead wrinkles if we could respond to the wobbles as we react to the stock markets by saying, “Wow.”