Ron Harrell

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Ron Harrell is a columnist for Barrett Media. He founded Harrell Media Group, specializing in radio and audio brand consultation, fractional management, and talent coaching. He has worked in every role on the Programming and Branding side during his career, becoming management and executive-focused in the post-Telecom Act era. Ron has held leadership roles for media groups such as ABC/Citadel, CBS Radio, Chancellor Media, Cumulus Media, Hope Media Group, Hubbard Broadcasting, and WAY Media. 

Interested parties are invited to learn more about his company Harrell Media Group and reach out by email at Ron@HarrellMediaGroup.com.

Lessons Music Radio Can Learn From Sports

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Last week’s MLB Opening Day reminded me why sports references and acknowledgment on music radio stations are not the tainted topics they used to be.

What Is Your Brand’s Bracket?

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Look for the brackets. The people and programming features and assets that create character and connection beyond a spreadsheet or scheduling program.

Radio Does Good When It Gives Back During Economic Uncertainty

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What should radio do during these familiar times of economic uncertainty? Two words: Give back.

‘The Johnny Dare Show’s’ Closing Love Letter To A City

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One of Johnny’s final lines caused me to write it down. “This is a closing love letter to a city.”

Three Ways To Increase Audience Connection With Transparency

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Imagine what it would sound like if the remaining talent were allowed to have editorial time about the recent changes to the station.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."