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MLB Network to Launch New Weekly Podcast Shows on Linear Television, Digital Platforms

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Ahead of Opening Day for the baseball season, MLB Network has revealed that it will be debuting two new weekly podcast shows airing on linear television and distributed through digital platforms. The shows will lead into afternoon baseball on the league-owned broadcast entity and air consecutively on Sundays starting on March 30 at 11 a.m. EST. Personalities from across MLB Network will take part in these multiplatform projects that will further enhance the overall programming lineup. Both shows will make their debut coinciding with MLB Network “Baseball Eve” on Wednesday, March 26 starting at 1 p.m. EST.

Multifaceted host Lauren Gardner and former major-league first baseman and outfielder Xavier Scruggs will take the air for the Off Base Podcast, expanding the brand that first launched as a linear daily program in 2022. The duo will offer their perspectives on events that took place around the league throughout the week, addressing topics related to on-field play, pop culture and fashion among others.

“From its inception, Off Base has felt like a family for all involved,” Gardner said in a statement. “We love bringing the fan perspective to the show while connecting with the players on their level. This project is my dream come true.

“I want Off Base Podcast to be the bridge between the generational gap in our pastime,” Scruggs said in a statement. “A place where longtime fans of the game unite with new media and modern enthusiasts of baseball.”

In addition to this new offering, the MLB Network Podcast will make its return to the airwaves and feature insightful interviews from those around the baseball domain, including current players, former stars, Hall of Fame members and celebrity fans. A variety of MLB Network broadcasters are going to host the show, starting with play-by-play announcer and studio host Matt Vasgersian for the March 26 debut episode.

“The MLB Network Podcast gives us and our guests a little bit more of a canvas to tell stories at a more natural pace,” Vasgersian said in a statement. “It gives us an opportunity to throw out any preconceived ideas on where to take the next question, and it turns into as all good podcasts do, more of a warm visit compared to a structured interview.”

The new projects at MLB Network occur following the cancellation of High Heat in the daily programming lineup after an 11-year run hosted by Christopher “Mad Dog” Russo. Earlier in the offseason, the broadcast entity reportedly extended eligible employees voluntary early retirement plans in an attempt to “right-size the organization.” Last month, MLB Network announced plans to move to new headquarters in Elmwood Park, N.J. starting in the 2028 baseball season, operating from a state-of-the-art facility that will house studios, offices and the league video library.

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Republicans Increased Weekly Podcast Listening in 2024 While Democrat Listening Shrunk, New Edison Research Data Shows

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2024 was a consequential year due to the presidential election. After being dubbed “The Podcast Election” new Edison Research data shows just how much increased listening from self-identified Republicans happened, while listening dropped by Democrats.

In 2024, the percentage of those identifying as Republicans hit new heights in weekly podcast listenership totals. 30% of the overall audience claimed they were Republicans.

The previous high was 25% in both 2023 and 2022. That 30% figure of conservatives listening to podcasts weekly represents an increase from 23% when the question was first asked by Edison Research.

Democratic Party listenership had dropped in the same timeframe. In 2019, 40% of those surveyed as weekly podcast listeners identified as Democrats. In 2024, it dropped to 37%, reaching a new low.

Those who prefer not to identify themselves by political party has remained relatively steady. In 2019, 5% chose not to share which party they support. After reaching a high of 7% in 2021, it dropped to 4% in 2024.

As the podcast audience diversifies, it increasingly represents the overall U.S. population demographics more closely.

The rise in conservative podcast listenership coincides with several conservative podcasts — including The Dan Bongino Show, The Ben Shapiro Show, The Charlie Kirk Show, and The Megyn Kelly Show — all reaching the upper echelons of the overall podcast landscape.

According to Edison Research figures, shows from Shapiro, Candace Owens, and Matt Walsh show up in the top 50 rankings of the overall podcast space during its 2024 ranker from the fourth quarter.

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Steve Mason: There Are People in Media Who ‘Cower’ When Talking About LeBron James

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Stephen A. Smith recently addressed the courtside confrontation in which he found himself involved when Los Angeles Lakers superstar LeBron James approached him coming out of a timeout in the midst of a game. Smith, who was ostensibly nonplussed by what took place in the moment, explained that James was criticizing him over what he presumed to have said about his son, Bronny. On the contrary, Smith clarified that he was talking about James and proceeded to call what occurred at the game “weak” during a recent podcast appearance. These events resulted in a discussion with Steve Mason and Andy Kamenetzky on the latest edition of Mason & Ireland airing on ESPN LA 710.

Kamenetzky explained that Smith had criticized James as a father following a difficult performance by his son against the Philadelphia 76ers. Within these remarks, Kamenetzky explained that Smith pleaded with James to stop what was going on and said that Bronny James was not ready for this. In interpreting the situation, he surmised that Smith was implying that Bronny James had played in the game because his father had pressured head coach JJ Redick. In reality, he explained that the team was missing several guards due to trades and injuries and subsequently short handed.

“Obviously LeBron leaned on the organization to get the organization to draft Bronny, that’s no question, but [he] didn’t lean on them specifically to get him into that game,” Mason said. “That was a JJ decision.”

Kamenetzky shared that Bronny James has played 76 minutes throughout the NBA season thus far, articulating that LeBron James is not making anything happen beyond his son being a member of the team. After playing audio from the podcast appearance, Mason extrapolated that Smith’s argument was in James trying to censor the media and trying to shape a certain narrative that he likes more. When Kamenetzky admitted that Smith may be correct in this instance about the power of James and Klutch Sports, Mason added that there are people in media who “cower” in discussing the superstar.

“There are people like that because they are entrenched NBA reporters, they need to maintain connections and sources and all of that stuff,” Kamenetzky said. “Does that exist? Yes.”

Kamenetzky proceeded to guarantee that Smith holds back certain intel or opinions to which he has been made privy. Nonetheless, he still feels that Smith is misunderstanding why James is upset with him and acceded that he believes the ESPN commentator is “out of bounds” in this particular situation. When asked by Mason to identify who was correct in a binary choice, Kamenetzky affirmed that it was James, a sentiment with which he agreed.

“Of course LeBron and every star does attempt, and sometimes very successfully, to shape a narrative,” Mason said. “LeBron and his people do a great job of shaping narratives, and a lot of people are afraid of the Klutch thing and LeBron and all that stuff. Thankfully, we’re in a world where we can just say whatever. I’m not – [John] Ireland says what he sees through his purple and gold glasses and purple and gold paycheck, but we just talk, and in this particular case, I’m going to come down on the side of LeBron.”

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Triton Digital Inks Deal with Audioboom for Expanded Podcast Advertising Partnership

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Triton Digital and Audioboom have announced an expanded partnership that will see Audioboom utilize the Sounder solution across its podcast network.

Audioboom will integrate Sounder’s contextual targeting and brand suitability tools for its advertising marketplace.

The news that the company would utilize Triton Digital’s offerings is an expansion of a partnership that saw Audioboom participate in Triton’s Podcast Reports. According to the U.S. Podcast Report for 2024, Audioboom’s network reported 13.2 million average weekly downloads.

“This expansion of our partnership with Audioboom demonstrates our ongoing commitment to advancing podcast advertising technology,” said Triton Digital Executive Vice President of Podcast and Content Delivery Sharon Taylor. “The integration of Sounder’s capabilities with Audioboom’s extensive podcast network creates new opportunities for publishers and advertisers to connect with audiences more effectively while maintaining the highest standards of brand suitability.”

“Implementing Triton Digital’s Sounder solution marks another transformative moment in our partnership. Having worked with Triton Digital for years on podcast measurement and recently fully moving to TAP, we’re excited to enhance our advertising capabilities through the use of Sounder,” added Audioboom CEO Stuart Last.

“This integration not only strengthens our position as a leader in podcast monetization but also empowers us to increase monetization for content creators and to provide better value to advertising partners through more intelligent content understanding and ad placement capabilities,” he concluded.

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Dan Patrick: LeBron James Criticizing Stephen A. Smith in Person Was ‘Not Weak’

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Shortly after agreeing to a five-year contract to remain with ESPN, Stephen A. Smith attended the Los Angeles Lakers game against the New York Knicks sitting courtside with Endeavor chief executive officer Ari Emmanuel and Curb Your Enthusiasm star Larry David. During a timeout in the third quarter, Lakers superstar forward LeBron James confronted Smith, presumably about comments the ESPN commentator made about his son, Bronny, who was drafted by the team in the second round. In subsequent comments on numerous platforms, Smith clarified that he was talking about James and proceeded to call the confrontation “weak.”

Dan Patrick played audio of Smith on Wednesday’s edition of his radio show, and he proceeded to offer his opinion on the situation. Patrick could tell that Smith was fired up talking about James as a father and the presumed strings he pulled or influence wielded to have his son on the Lakers. Later in the segment, he acknowledged that James did in fact utilize his power to make this resolution happen, something he added that parents do all the time. In response to Smith talking about how Philadelphia 76ers guard Tyrese Maxey embarrassed Bronny James against the Lakers, he mentioned how that happens frequently to other players as well.

“It’s not like LeBron sent his son to Afghanistan,” Patrick said. “His son is on the Lakers acting like he’s the 55th player drafted, he’s a bench player, he goes back and forth to the G League.”

Patrick predicts that Bronny James is not going to be in the league when his father retires and feels that he is not good enough to play. Yet he also stated that Bronny James seems to have been raised properly and that talking about LeBron James’ parenting seemed to be the proverbial trigger point in this situation.

“Bronny’s doing okay,” Patrick said. “Alright, going to get his ass kicked a bit, so what? Do I blame JJ Redick for putting him out there? Do I say to LeBron, ‘LeBron, I don’t want him out there on Tyrese Maxey’? I mean, there’s culpability here, there’s blame to go around, but Stephen A. showing up and LeBron is going to say something to you in person, that’s not weak. Weak would’ve been tweeting it out or having somebody from your management company, your agency reach out to Stephen A.”

Smith has frequently delineated his belief that James is the second-best player in league history behind Chicago Bulls superstar and six-time NBA champion Michael Jordan. Patrick hypothesized whether Smith would have advised Jordan to be a better father when his son, Marcus, was recently arrested in Florida and cited for driving under the influence, a charge for which he is reported as pleading not guilty. Paul Pabst, the executive producer of the Dan Patrick Show, voiced that he is okay with Smith criticizing James’ basketball decisions, one of which presumably included having his son on the Lakers roster.

“As long as it stays in that lane of, ‘We’re critiquing a sports move here or a sports decision,’ which I think he is,” Pabst said. “That word, ‘father,’ I bet you bothered LeBron a lot just like you said, but if he said, ‘LeBron made a mistake and shouldn’t be using his influence to change a Laker roster for an inferior player,’ a lot of people have said that – wouldn’t be the first.”

“And I agree with that,” Patrick replied. “LeBron was going to put an inferior product on the bench, maybe playing in games. Now he’s not going to be playing in important games, but somebody lost their spot because Bronny’s going to be on the bench. Bronny, and I got to see him in the limited time at USC, and he was nowhere near the best player on his own team. The G League, he’s had a couple of moments there. He’s just not ready for this.”

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Jay Shadix Joins Mix 95.9 Charleston’s ‘2 Girls and A Guy Morning Show’

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Jay Shadix is joining Hot AC Mix 95.9 WMXZ Charleston, SC, and the “2 Girls and A Guy Morning Show.” He takes the spot created by Mike Edwards’s passing last December. (BMM 12/5/24)

Since Edwards ‘ passed, Shadix has frequently filled in on the show. He brings a diverse background, including radio and acting projects in “Red Notice” and “The Menu.” He served as Peyton Manning’s body double in Super Bowl commercials.

Co-host Brooke Ryan said, “The most exciting part for me is that while no one will ever replace Mike (nor would we ever want someone to), Jay is a great addition and will be a different kind of ‘Guy’ for the show.”

Shadix honored Edwards saying, “I’m incredibly honored to join Tanya and Brooke on 2 Girls and A Guy on Mix 95.9. No one can truly fill Mike Edwards’ shoes. He was a legend. I’m going to do my best to bring laughter, heart, and maybe just a little chaos-because I think Mike would’ve wanted it that way.”

Co-host Tanya Brown added, “Jay is not here to replace, he’s here for his own light to shine. Welcome to 2 Girls and A Guy Jay! I’m looking forward to years of laughter as a team.”

Jay Shadix Photo IMDb

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Brian LaLima Exits ‘The Sean Salisbury Show’ On SportsTalk 790

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SportsTalk 790 morning show co-host Brian LaLima will be stepping down from his role with The Sean Salisbury Show, effective today. The show announced the news on Thursday morning, revealing that he will be departing the station for an opportunity outside the industry.

LaLima originally joined SportsTalk 790 in Houston in July of 2022, according to his LinkedIn profile. Since his debut on The Sean Salisbury Show on July 5 of that year, he has been a key part of the program. On Thursday, Salisbury personally made the announcement via X.

“I need to publicly thank my Sean Salisbury Show co-host of the last three years, Brian LaLima, who is moving on for a career in oil/gas, for being the best teammate I’ve ever had in local radio in 30 years of this career,” shared Salisbury. “The chemistry, fun, passion, and great banter we’ve had is irreplaceable. You revitalized my love for this job! A great friend and co-host, and we will find a way soon to do this again soon. Appreciate and love you, brother!”

Before transitioning into broadcasting, LaLima played college baseball at Sul Ross State University for three seasons, later earning a BA degree in mass communications. Prior to joining iHeartMedia’s SportsTalk 790 in Houston, he spent six years working in sales and marketing.

Although exact details on LaLima’s next steps were not disclosed, he had hinted at his plans earlier in the week.

“I’m going back to oil and gas,” said LaLima. “Salary is one (reason) of them, it’s hard to live right now. I love this job, but there’s other things in life that you need to be successful, and it’s just not working out right now.”

In response to the news, Salisbury expressed his disappointment, emphasizing that LaLima was the best co-host he had ever worked with.

“If I was involved, I’d pay you a lot more,” said Salisbury. “The show will suffer without you. The show has never been better.”

Despite the difficult decision, LaLima expressed gratitude for his time on the program and appreciation for the team at SportsTalk 790.

“Sometimes you come to a crossroads in your life, and you have to make an adult decision,” said LaLima.

Reflecting on LaLima’s impact, Salisbury credited him with rejuvenating his career in Houston.

“I needed a shot of Red Bull, and you were a full case,” stated Salisbury. “I hate to see it happen. Yeah, it sucks. The show, it’ll be good. But it’ll be different because the laughs and joy we had. You made my career.”

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WFNC Names Gilbert Baez as New Host of ‘Good Morning Fayetteville’

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WFNC in Fayetteville, North Carolina has tabbed Gilbert Baez to serve as the new host of Good Morning Fayetteville.

The appointment of Baez to the post marks his return to the station, after previously working as a morning news anchor at the Cumulus Media news/talk station in the early 2000s. Since then, he’s served as a television news reporter in Fayetteville at WRAL-TV, as well as a news reporter and weather anchor at WTVD-TV in nearby Durham.

Additionally, Gilbert Baez has worked in higher education at both Campbell University and Central State University after serving in the United States Army at Fort Bragg.

“I started my broadcast career in Pennsylvania on the radio in 1973,” said Baez. “Since then, I’ve worked on several radio stations in Ohio and here in Fayetteville, and I’m no stranger to WFNC radio. I worked on the morning show with Jeff Thompson and Wendy Riddle about 20 years ago. It’s great to come back home to Cumulus Media and WFNC!”

“We’re excited to bring on as host of Good Morning Fayetteville an experienced news professional like Gilbert Baez, who will maintain the commitment to community established for 12 years with Jeff “Goldy” Goldberg,” added WFNC Program Director Kelvin Culbreth. “Baez brings a deep desire to report the news and a true sense of devotion to Fayetteville, Fort Bragg, and Cumberland County. He’ll bring his wealth of knowledge about our area and his vast cache of connections. We have heard, ‘Everyone knows Gilbert and Gilbert knows everyone.’ He is the perfect host to carry GMF into the future.”

Gilbert Baez will begin hosting Good Morning Fayetteville on Monday, March 17th. The show airs on WFNC from 6-9 AM.

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Norby Williamson Making Changes to Main Street Sports Group Managerial Structure: Report

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Norby Williamson, who joined Main Street Sports Group as its president of production and programming earlier in the year shortly after the company emerged from Ch. 11 bankruptcy, has reportedly made changes in the structure within its regional sports networks. Williamson is reported to have let go of about 10 executive producers at the RSNs as part of this corporate restructuring, which will delineate live event production by sport rather than the region themselves. Concurrent with these transactions, Williamson is said to have hired four former ESPN producers to join the leadership team at Main Street Sports Group, although the exact specificity of their roles has yet to be reported.

In an update to his LinkedIn page, former ESPN producer Larry Holm listed that he had started a role as a vice president in production for FanDuel Sports Network. Reportedly slated to join Holm at Main Street Sports Group include Jay Rothman, Ed Placey and Mark Summer, all of whom formerly worked at ESPN as well. Holm has reportedly been assigned to NBA coverage, while Rothman will oversee the NHL coverage across the RSNs. In addition, Placey will be working on MLB coverage and Summer will be in charge of the studio production.

Ryan Glasspiegel of Front Office Sports was first to report the news, and it was subsequently confirmed by Williamson over the phone. Elaborating on the decision, he divulged that Florida RSN executive producer Brett Opdyke is going to remain a member of the team. Opdyke is reported to be working with Holm to lead NBA coverage for the company. FanDuel Sports Network currently has regional broadcast rights for nearly 30 teams spanning the aforementioned three leagues.

“We’re reinventing the business and the way we do production and technology,” Williamson told Front Office Sports. “We’ve got four Hall of Famers who were chomping at the bit to join us.”

This change takes place less than two months after FanDuel Sports Network was said to be laying off approximately 24 staff members as chief executive officer David Preschlack reportedly sought to reduce the production budget by $30 million. The company appointed Steve Simpson to executive vice president of team partnerships with oversight of FanDuel Sports Network South and Southeast last month. Furthermore, FanDuel Sports Network selected Sarah Tourville to work in the same role for the Kansas City, Indiana, Midwest, SoCal and West regional channels.

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Marketron Earns Content of the Year Award for Blog

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Marketron has reason to celebrate as it took home a top honor at the Killer Content Awards announced Wednesday.

The Killer Content Awards bestowed the honor of Sales Enablement Content of the Year on Marketron for it’s micro-site Aspire. It is the second time in the past three years the company has won the category.

Aspire was launched in 2021 and serves as a resource center for the company’s audience of media sales professionals. The site from Marketron has more than 460 posts, with its subscription base growing by 43% in 2024. Meanwhile, views increased by 34.5% and visitors rose by 20%.

“My first major project at Marketron was developing the strategy and content for Aspire,” said Marketron Director of Marketing and Content Beth Osborne. “I always knew it was going to be special as a source of information and inspiration for local media sellers. I’m so proud of the work we do and share this recognition with the entire marketing team and company.”

On the Aspire micro-blog site, the company posts articles, infographics, videos, interactive tools, webinars, and case studies, among other content.

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