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Bob Fescoe: US-Canada 4 Nations Face-Off Championship Will Average ‘Between 10-15 Million’ Viewers

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The United States and Canada will play in the championship game of the 4 Nations Face-Off tournament in a game that has drawn significant anticipation and excitement among fans of both countries. The two teams previously faced off on Saturday in a game that ended with a 3-1 United States victory and averaged 10.1 million viewers across the continent. This is up 203% from the last game between the two teams at the 2016 World Cup of Hockey, and it also surpassed any non-Stanley Cup Final game since 2014. In a discussion surrounding the contest on Thursday morning, Bob Fescoe predicted that this number could go even higher.

Before giving his viewership prediction for the matchup, co-host Dusty Likins expressed how he was happy that the game started at 7 p.m. CST. Fescoe then added that the championship being on a Thursday could benefit viewers in that it is near the end of the work week and referenced the strong viewership of the 50th anniversary special of Saturday Night Live over the weekend.

“I’m going to guess kind of around the same,” Fescoe explained on the latest edition of Fescoe and Dusty on 96.5 The Fan. “I’m going to say somewhere between 10 and 15 million will watch this.”

Likins concurred with this sentiment, articulating that he felt the viewership would be massive with the entire countries of Canada and the United States tuning in. Aside from hockey, a preponderance of the NBA returns to action on Thursday night following the conclusion of the All-Star break. Over the first few months of the season, the league is averaging 1.76 million viewers for national broadcasts spanning ESPN and TNT platforms according to data from Nielsen Media Research, which is representative of a 5% year-over-year diminution.

“I know the NBA’s ratings are extremely down,” Likins said. “It’s not as attractive, but then you have people like the 702s say, ‘I haven’t missed a single game of the 4 Nations. We cannot wait for tonight.’”

Likins is committed to watching the championship matchup between the United States and Canada despite not watching much hockey overall. Fescoe drew a comparison to his interest in the U.S. Olympic basketball team even though he does not generally tune in for basketball games, nor does he like the sport.

National game ratings are down 11% for the NHL this season, according to Nielsen data referenced in a report by Colin Salao of Front Office Sports, concurrent with a trend in a declining number of cable subscribers. Nonetheless, Fescoe feels that the game is an anomaly and understands that there are bragging rights on the line between these two hockey rivals.

“This is a one-off of these type of games,” Fescoe said. “We don’t get a lot of these type of games. Again, I’m not going to say it’s a Super Bowl or anything like that, but yeah, it’s a tier down. It’s like everybody’s talking about this game no matter where you go. It’s like, ‘Oh my God, have you seen this hockey thing going on? This hockey stuff is great, this is fun.’”

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Iliad Media Group Purchases Nine Stations In Helena, MT

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Iliad Media Group has announced the purchase of Montana Radio Group’s nine stations in Helena, MT.

The Group currently owns 14 stations in Boise and Twin Falls, ID.

Darrell Calton, President & CEO of Iliad Media Group, said of the purchase, “We are excited to welcome The Montana Radio Company into the Iliad family. Our shared values of employee ownership and community-focused broadcasting make this merging of radio cultures so promising.”

Kevin Terry, CEO of The Montana Radio Company, added, “Joining forces with Iliad Media Group aligns perfectly with our vision of fostering a workplace where employees have a stake in the company’s success. This move ensures that our team in Montana will enjoy not only job security but also pride in ownership.”

The purchase includes New Country The Mighty Mo 107FM KIMO, Mainstream Country 99.5 The Bull KBLL-FM, Top 40 Mix 102.3 KMXM, AC 105.3 KMTX, Classic Rock  Z101 KZMT, News-Talk KCAP-950 AM/95.9 FM, Adult Hits 104.5 Dave FM KIMO-HD2, Classic Hits Rewind 94.9 (KIMO-HD3), and Active Rock Rock 96.3 KIMO-HD4.

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CNN Promotes Marshall Cohen to Senior Reporter in Washington D.C.

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CNN has announced the promotion of Marshall Cohen, who will now serve as a Senior Reporter at the network’s Washington D.C. bureau.

Cohen joined CNN in 2015. In 2019, he won an Emmy Award for his coverage of the Trump-Russia probe and has been an Emmy Award finalist on three other occasions. He was also a finalist for the Livingston Awards in 2022 for his reporting on the fake electors scheme utilized by President Donald Trump in 2020.

On social media, Marshall Cohen shared his excitement for the announcement.

“Proud to announce I’ve been promoted to CNN Senior Reporter,” Cohen shared. “I’ve been at CNN for 10 years, covering investigations, indictments, impeachments, an insurrection, democracy, disinformation, and more. Grateful to my family, friends, colleagues and mentors for their support. Onward!”

According to a statement from CNN, Cohen will “continue reporting across the network’s TV and digital platforms on some of the most impactful stories from Washington, DC.” During his decade with the network, Cohen has published more than 1,000 articles, fact-checks, and analysis pieces for its digital platforms.

Before joining CNN, Marshall Cohen worked as a producer for CBS News on Face the Nation.

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87.7 The Vibe Atlanta Welcomes ‘DeDe In The Morning’

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Nationally syndicated “DeDe In The Morning” joins R&B and Southern Soul 87.7 The Vibe, Atlanta.

Based out of K104 Dallas, the show is heard in 85 markets nationwide. The ensemble cast includes comedian JJ from The Sip, TV personality J-Kruz, and Hip-Hop enthusiast Tre G.

“I am beyond thrilled to be part of The New 87.7 The Vibe,” said DeDe McGuire. “I can’t wait to connect with my new listeners and become a part of their mornings. Get ready for laughter, engaging conversations, and a whole lot of fun. Atlanta, let’s make mornings your favorite part of the day together! This is a dream come true.”

Core Radio Group President/CEO Steve Hegwood said, “Atlanta has been waiting for DeDe in the Morning. I’m a big fan of her show—she is a world-class talent with success all across the country, and we are excited to have her wake up the city of Atlanta on 87.7 The Vibe.”

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Boomer Esiason: New Yankees Radio Broadcasts on WFAN Will ‘Sound Fine’

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As the start of baseball continues to draw near, New York Yankees fans will start to hear the new radio broadcasting duo of Dave Sims and Suzyn Waldman calling games throughout the year. Sims, the former play-by-play voice of the Seattle Mariners and former WFAN host, is returning to the New York airwaves following the retirement of John Sterling after 36 years on the radio broadcasts. With the team trying to return to the World Series and win the championship for the first time in 16 years, Boomer Esiason and Gregg Giannotti discussed the communication between the broadcasters and those who have purview over the broadcasts regarding feedback and making incremental improvement.

During the Thursday morning edition of the show, Giannotti questioned who would be responsible for reaching out to Sims and Waldman with notes as they are trying to become acclimated with one another on the airwaves. Esiason concurrently opined his belief that they are professionals who have been working in the business for a long time and that they would be fine. As a result, he did not think there was anyone to reach out, nor should they do so.

“It’s going to sound fine,” Esiason said. “It’s a baseball game for God’s sake, and they both have been doing it for a long time.”

Giannotti referenced when former WFAN programmer Eric Spitz reached out to Wayne Hagen to give him notes about his broadcasts of New York Mets baseball. The station previously had the broadcast rights to the team until the 2013 season, after which the Yankees moved their radio calls to the station from WCBS. Morning show producer Al Dukes, when asked his thoughts on the situation, contended that such feedback could come from the Yankees organization instead.

“Interesting – as opposed to the broadcasting people,” Giannotti replied. “Or maybe the Yankees reach out to the broadcasting people because they don’t want to do it themselves and say, ‘Hey, can you pass this along to your guys?,’ because they are WFAN employees, not Yankees employees.”

Despite the potential chain of communication being posed by Dukes, Esiason still did not believe that anyone would be reaching out to the duo. While Sims is new to the broadcasts, he has been calling MLB games for several decades and is familiar with the New York marketplace. Furthermore, Waldman was the longtime broadcast partner of Sterling and in the radio booth for 20 seasons, including during the 2009 World Series championship.

“There’s no way anybody is saying anything to these two professionals – that’s all I can say,” Esiason articulated. “That’d be like calling Jim Nantz and saying, ‘Enough with the ‘Hello friends.’’ You’re just not doing that.”

Whereas Esiason could evince new announcers who filled in for Sterling last year, such as Emmanuel Berbari and Justin Shackil, receiving calls with constructive criticism, he did not think this would be the case with Sims. Giannotti then asked if former program director Spike Eskin would have reached out, averring that he did not know the whole history of the station and was learning about everybody. Esiason replied by concurring that he could see Eskin becoming involved because he seemed like someone was confrontational. Moreover, he expressed that Eskin and Giannotti had a weird relationship when working together at the station.

“I thought it was good, but I thought it was weird,” Esiason stated. “Like he’s screaming at you, you’re screaming at him. There’s a lot of screaming back and forth.”

“That’s your opinion/perceptions, so I’m not going to fight against that if you thought it was weird,” Giannotti followed. “I didn’t see it as weird. I saw it as more emotionally charged than it needed to be.”

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ESPN Flagship Could Feature User-Generated Content: Report

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While ESPN is counting down to the reported fall release of its direct-to-consumer product called Flagship, it still remains uncertain as to the full details of what elements will make up the new service offered by the network. ESPN chairman Jimmy Pitaro stated back in November that he is optimistic that the company will reveal Flagship as an enhancement to the user base when consuming content.

CNBC media and sports reporter Alex Sherman joined The Squawk Box on the network this morning and is reporting that user-generated content could be a big piece of the new venture by ESPN to draw in a younger audience to pay and use the service.

“ESPN is trying to figure out how can we court young viewers, particularly Gen Alpha,” said Sherman on CNBC Thursday morning. “The problem is, these kids don’t watch live sports. And the entire ESPN business is predicated on live sports.”

Sherman notes that one of two situations will happen to alleviate this notion. One situation he stated would be the younger generation will age into eventually watching live sports where legalized gambling will be a key hook to reel in viewership. The other option, according to Sherman, could be ESPN getting creative with what content will live on the Flagship platform.

“I think ESPN is trying to figure out maybe we need to be a little bit more creative about how we bring in younger people, and the leagues are on board with this,” Sherman said. “What I’m reporting today is that it may not happen exactly at launch, but ESPN is already thinking about user-generated content to build into this new streaming app. So that’s a new frontier for ESPN.”

The CNBC report mentions that user-generated content has largely lived on YouTube for many years, and the platform leads the space in viewership with very little to no costs to produce most of the content itself.

“Disney writ large is thinking about how do we incorporate user-generated content, because we see it’s so popular with this generation of kids on YouTube,” stated Sherman. “Is there a way of bringing influencers in? Maybe we (ESPN) can create software around our program that allows parents to build something, and they can share something with their kids from a UGC standpoint.”

Sherman reported while details are still ‘hazy’ there is certainly thinking behind the concept and the network is working to see if it can be a part of the Flagship platform.

Pitaro stated back in November that Flagship’s success following the launch will ultimately lead to the content presented.

“We are well set up now for Flagship,” Pitaro said. “If you look at what you really need for Flagship to be successful, you need the content – we’re good. You need the product – we’re good. And we need the enhancements to the product.”

Flagship is still reportedly scheduled to be released this fall.

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25% of Broadcast Companies Now Using Artificial Intelligence, New Report Shows

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The use of Artificial Intelligence by broadcast companies has been a hot-button topic in recent years. That hasn’t stopped the industry from utilizing the technology more broadly, as a new report shows.

Haivision has released its 2025 Broadcast Transformation Report, which showcases a survey of 900 global broadcasters and media professionals.

In that survey, it found that 25% of broadcasters are now utilizing artificial intelligence. That shows a large jump from the 9% of those who responded similarly in 2024.

“The findings in this year’s Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today,” said Haivision Vice President of Marketing Marcus Schioler, vice president of marketing at Haivision. “From the continued expansion of SRT, 5G and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality and future-proof their operations.” 

Additionally, 64% of those surveyed said they believe AI and machine learning will have the greatest impact on the broadcasting industry in the next five years. That topped 5G (60%) and 4K (28%), among other options.

45% of respondents said they believe AI offers efficiency and productivity gains, with 36% adding it will help in content creation in the future.

Of those broadcasters not using artificial intelligence, 41% claimed that they plan to implement the technology in the next two years. 48%, however, said they had no plans to use AI at this time.

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TNT Sports Averages 1.8 Million Viewers for US-Sweden 4 Nations Face-Off

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TNT Sports attained an average of 1.8 million viewers for its telecast of the United States facing Sweden in the 4 Nations Face-Off tournament on Monday night, which was broadcast on TNT, truTV and Max. The viewership marks the most-watched non-playoff hockey telecast ever recorded on TNT Sports networks. Moreover, the game was the most-watched hockey telecast on Max in the history of the platform. Although the United States entered the game with an undefeated record, the team dropped the contest by a final score of 2-1, with the lone goal coming from forward Chris Kreider.

Warner Bros. Discovery televised several games throughout the international hockey tournament taking place in lieu of the traditional NHL All-Star festivities, averaging a collective 1.2 million viewers. The games throughout the competition have averaged 1.8 million viewers across all TNT Sports platforms and ESPN. The NHL All-Star Game averaged 1.4 million viewers last season on ESPN, representing a 7% year-over-year decline and marking the second least-watched version of the event on record.

The game surpassed the opener of the tournament between Canada and Sweden, which averaged 1 million viewers on TNT and truTV and was, at the time, the holder of the aforementioned record on Max. Moreover, the game followed a 13% year-over-year decline for the NBA All-Star Game, which averaged 4.72 million viewers on TNT and truTV under a new format. This marked the last iteration of the festivities to air on TNT Sports networks as the company completes its final season as a U.S. rightsholder for NBA games, and it included a tribute to Inside the NBA cast Ernie Johnson, Charles Barkley, Kenny “The Jet” Smith and Shaquille O’Neal.

Warner Bros. Discovery is currently in the fourth season of a seven-year media rights deal with the NHL reportedly worth $225 million per year. Before the 4 Nations Face-Off took place, the NHL Winter Classic between the St. Louis Blues and Chicago Blackhawks represented its largest audience of the season, averaging 920,000 viewers on New Year’s Eve from Wrigley Field. TNT Sports will broadcast the Stanley Cup Final to conclude the 2024-25 season, the second time that the media conglomerate will present the championship matchup under the existing contract.

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Chris Cuomo, Bill O’Reilly, and Stephen A. Smith to Present Live Theater Show wtih NewsNation

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Chris Cuomo, Bill O’Reilly, and Stephen A. Smith are set to feature a one-night-only live theater show in conjunction with NewsNation next month.

Being dubbed as “Three Americans Live”, the show will take place on Sunday, March 30th at 3 PM ET. The production will be at Westbury Music Fair, the indoor music venue on Long Island.

The three hosts often appear together on Cuomo’s primetime NewsNation show. Chris Cuomo joined the cable news outlet in 2022 before inking a multi-year extension in 2024. O’Reilly serves as a contributor to the network. Meanwhile, Smith makes regular appearances on the channel amidst his duties with ESPN and his podcast, The Stephen A. Smith Show.

It is not the first time O’Reilly has done a live, in-person theater show with another news personality. In 2023, he held a similar event on Long Island with 77 WABC host Sid Rosenberg.

Tickets for the show begin at $113 with VIP packages, including an opportunity to meet Chris Cuomo, Bill O’Reilly, and Stephen A. Smith immediately after show are $227.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Gary Stevens, New York Top 40 Wars, And Wolleyburger

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I often find myself wanting to share something only to have an event in our business pop up that bears discussion. I was thinking of words of wisdom, idioms, + phrases I’ve retained from conversations with various peers over the years or heard along the way and how they might be applicable to each of us today.

Then, on Tuesday, I caught the news that Gary Stevens had passed away. His career, in and of itself, is a textbook on how to grow, evolve, adapt, and aspire over a lifelong career in broadcast radio. 

Gary started his career at a small-town station during his freshman year of college and never looked back. He toiled at several smaller stations before landing at WKNR (Keener 13) in Detroit. If you’re at all familiar with the market, CKLW, WXYZ, and later WHYT dominate much of the narrative about the history of Top 40 in the Motor City, but Keener was a monster through the 60s, often leading the market 18-34 despite a modest signal.

Gary did nights and was such a sensation he caught the attention of WMCA New York who offered him the evening slot. You might be good, but it isn’t every day the Big Apple comes calling you and not the other way around. Gary replaced one of the most legendary jocks of the era B. Mitchell Reed and was in a three-way Top 40 battle against Murray The K on WINS and Cousin Brucie on WABC.

Like Keener, WMCA was not a 50,000 clear channel as his competitors were, but like at Keener, Gary was an instant hit at WMCA, and shortly, WINS left format. While WABC is undoubtedly one of the most important music radio stations that’s ever been on the air, it’s often forgotten that WMCA was, in fact, the market leaning Top 40 for much of the 60s as it was tighter, louder in presentation, was faster with new music and wasn’t saddled with network talk and news as ABC was.

Gary became known for his super high energy patter and song talk ups, his character “the Wooleyburger” and even introduced The Beatles when they returned to Shea Stadium in 1966. Gary was big.

At the height of his success, he left the station in 1968 and had a long career in both radio and TV management and ownership at the local and executive level, followed from Europe to Minneapolis to a long run as top brass at Doubleday Broadcasting, where he was instrumental in many stations including WAPP which made a splash as New York City had its second Top 40 war in 1983.

Most recently, Gary served on the board of Saga Communications, which remains one of the larger companies still committed to local market content, local stations, and personality. A great example for any of us to follow and a career to emulate.

Lastly, I never met or spoke with him, but I did see him speak on a panel and had his name come up. I never encountered anyone who had anything to say but “great jock,” “great guy,” “good talent who became a smart manager,” or a combo of all three.

Gary Stevens was 84. Rest well, sir, and thanks for creating a great radio that lives on forever in memories and airchecks. 

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.