The use of Artificial Intelligence by broadcast companies has been a hot-button topic in recent years. That hasn’t stopped the industry from utilizing the technology more broadly, as a new report shows.
Haivision has released its 2025 Broadcast Transformation Report, which showcases a survey of 900 global broadcasters and media professionals.
In that survey, it found that 25% of broadcasters are now utilizing artificial intelligence. That shows a large jump from the 9% of those who responded similarly in 2024.
“The findings in this year’s Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today,” said Haivision Vice President of Marketing Marcus Schioler, vice president of marketing at Haivision. “From the continued expansion of SRT, 5G and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality and future-proof their operations.”
Additionally, 64% of those surveyed said they believe AI and machine learning will have the greatest impact on the broadcasting industry in the next five years. That topped 5G (60%) and 4K (28%), among other options.
45% of respondents said they believe AI offers efficiency and productivity gains, with 36% adding it will help in content creation in the future.
Of those broadcasters not using artificial intelligence, 41% claimed that they plan to implement the technology in the next two years. 48%, however, said they had no plans to use AI at this time.
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